Boss

By Armando Ucles
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This campaign has ended. It raised $3,860, reaching its minimum goal.
I want to make a film about a woman breaking a way from a toxic relationship with a controlling and manipulative man using an all Latino cast to enhance Latino representation on screen.
Boss
Film
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Logline


To reclaim her life and freedom, a woman must kill her past to own her future.

 

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Synopsis


“Boss” is about a Latina assassin who gets revenge on her male boss as he prepares to seek asylum in Central America for crimes she committed for him.

 

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Funding


The money raised for this film is going into the production. It will pay cast, crew, production costs, catering and post production.

 

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Additional Information

 

The journey to making this film into a reality is a very personal one. As a Latino artist, I feel a responsibility to represent Latinos is a positive light. I want to make this film for the people. I'm someone who wants to bring joy to people with my art and with the support from the community, we can make this film into a reality. This is not an investment into me, this is an investment into themselves and to their entertainment.

 

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The Nitty-Gritty

 

All projects will encounter hurdles but it's how we get over them that matters. Therefore, I will send personalized video messages and behind the scenes clips of what we are doing updating them on the status of the film. Communication is key to everything I do and so I feel an extra responsibility to the public that I update them with everything that's in regards to their film.

 

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Thank You


Thank You all so very much! Muchas Gracias Por Todo!!!

 

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Normita Joven
Fight/Stunt Coordinator

Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, social media, and live events worldwide. Today Icon Studios Dallas represents over 700 actors and models. Ms. Joven is a philanthropist who enjoys  supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as New York Fashion Week, Men's Fashion Week Dallas (MFWD), Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process. Ms. Joven is currently working with her production team to create a broadcast network dedicated to lifestyle and entertainment.

 

Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities and fashion ICONs such as Carlos Santana, Kim Kardashian, Jessica Simpson, Vince Camuto, and Sean Jean "P Diddy" Combs.

 

 As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.

 

In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community.  Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect.  She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for Maids.com international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts. 

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Normita Joven
Fight/Stunt Coordinator

Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, social media, and live events worldwide. Today Icon Studios Dallas represents over 700 actors and models. Ms. Joven is a philanthropist who enjoys  supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as New York Fashion Week, Men's Fashion Week Dallas (MFWD), Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process. Ms. Joven is currently working with her production team to create a broadcast network dedicated to lifestyle and entertainment.

 

Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities and fashion ICONs such as Carlos Santana, Kim Kardashian, Jessica Simpson, Vince Camuto, and Sean Jean "P Diddy" Combs.

 

 As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.

 

In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community.  Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect.  She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for Maids.com international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts. 

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Armando Ucles
Writer, Producer, Director

My name is Armando Ucles. I'm the writer, producer and director of “Boss”. I grew up in the San Francisco Bay Area. The people and its various communities inspired my artistic and creative aspirations.

 

I graduated from San Francisco State in 2008 and I wrote, produced and directed two short films, “The Nightshift” and “Hello Sir…”. As an artist, I feel very proud to be part of a profession that brings people together. As a Latino American, I feel a responsibility to tell stories that present my community in a positive light.

 

In 2021, I became a certified life coach. I help people find personal fulfillment in their lives. Life coaching, like filmmaking, requires a lot of patience, a lot of creativity and a lot of passion. You have to love what you do to have a happy life.

 

 My goal is to bring joy to people through my work and I'm so proud and grateful to be where I am today. There's so much more in life for me to learn and I'm ready to take on any challenge life has in store for me.

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Jimmie Walker
Cinematographer

Jimmie is an up and coming filmmaker from New Orleans, LA.

 

Jimmie has an affinity for finding meaningful stories. But he challenges himself to photograph them in memorable ways. 

 

As he continues to devote himself to his craft, Jimmie hopes to continue to tell the stories of the voiceless and inspire all, one film at a time.

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Javier Flores
Actor - "Holden"

Javier is a first-generation Mexican Puerto Rican, born and raised in the Bay Area, California. His parents came to the US seeking opportunity and, on that path, found each other. Javier was born in Oakland, CA and moved to Castro Valley, CA when he was eight years old. His family remained in their Castro Valley home well into his adulthood. Javier moved to San Leandro in 2012 where he is currently raising his two young children.

 

As a child, Javier gravitated towards the arts, often creating movies with his friends, using his family camcorder. When he was not directing films, he was dancing while his father sang and played the guitar. As Javier grew, he continued to seek all opportunities to perform; from High School events to MCing for an award show with a marketing company Javier worked for after graduating High School. In his mid- twenties, Javier attended City College acting courses, where he met several rising filmmakers and actors.

 

Throughout the years, Javier has had the fortune of working with many talented filmmakers, developing and sharpening his skills as an actor. Javier continues to seek out opportunities to fulfill his lifelong dreams of working in the arts, in writing screenplays, working behind the scenes for independent films, and on the screen with short and feature films.

Fight/Stunt Coordinator Hired
Fri. September 22, 3:13 PM PDT

Hola Bosses,

 

I'm proud to announce that Normita Joven, CEO and Founder of Icon Studios, has been added to the “Boss” team as our fight coordinator. I'm so excited to work with her and our cast is in great hands with her. Welcome Normita!!! 

Minimum Goal Reached!!!
Fri. March 31, 2:24 PM PDT

I cannot believe I reached past my minimum goal and made $3,860. Words cannot express how overwhelmed, grateful and humbled I am for this.

 

I want to thank all my contributors who took the time and contributed to this project. Your support means so much to me and I cannot thank you enough.

 

I want to thank Avenida Productions and Support Our Story for making it possible for all aspiring Latino artists to get their voices heard and for their stories to be told for the world to see.

 

Last but not least, I want to thank God for his continued blessings.

 

I never thought that anything like this would ever happen for me. As hard as this process was and I had a lot of hurdles to get over, I'm thankful that I got up everyday with a purpose and that I gave this campaign my best.

 

But there's still more to do and I'm looking forward to getting back to work so I can give you all a great film to enjoy.

 

I'm walking away from this experience knowing that anything is possible. You have to believe in yourself and you have to put in the work. Don't be afraid to make mistakes and learn from them.

 

God Bless you all and I will see you on set!!!

 

Armando Ucles

$3,765 raised...
Tue. March 28, 4:43 PM PDT

Hey everybody!!!

 

$3,765 raised. Let's hope and pray we get $5,000 in 2 days. Anything is possible!!!

$3,505 Raised...
Sat. March 25, 2:27 PM PDT

The campaign has now raised $3,505. Let's keep the ball rolling and come support this project in anyway you can. Thanks so much.

$3,485 Raised...
Tue. March 21, 4:07 PM PDT

So far since the launch of the campaign, we have raised $3,485. Let's keep the ball rolling and thank you so much to my family, friends and colleagues for your donations. It really means a lot.

Campaign Launched!
Wed. March 1, 4:22 PM PST

The “Boss” campaign is officially launched!!! I'm excited and so happy with the contributions it has received so far.

 

What a great start and let's keep the ball rolling!!!

Incentives
($1+)
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Only 1 left!
Social media shout out ($5+)
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Social media shout out to those who donated to the project
Unlimited supply.
Boss Movie Poster ($25+)
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Boss Movie Poster
Unlimited supply.
Private Streaming Link ($50+)
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A link to "Boss" for anybody who would like to stream this film privately.
Unlimited supply.
Invitation to Private Screening ($500+)
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invitation to private screening plus all above (travel not included)
Unlimited supply.
Associate producer credit ($1000+)
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Associate producer credit plus all above
Unlimited supply.
Executive producer credit ($2500+)
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Executive producer credit plus all above
Unlimited supply.
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